Who is Cullen Royle?
Cullen Royle is a boutique property agency created by Deborah Cullen and Richard Royle. They have over 30 years of collective experience and have been directly responsible for some of Australia’s most notable country and prestige property transactions. They offer their clients the highest level of care and customer service which is evident through repeat client businees and a stong referral network. Cullen Royle is not bound by restrictive corporate and franchise models so they can provide their clients with independent advice and bespoke marketing based on individual requirements.
— wealth of experience —
With 30 years of collective experience in country and prestige residential property and long-established relationships, we know the market and what our valued clients want from a property advisor today.
We specialise in the divestment of luxury residential, lifestyle and country estates.
Our Sydney-based agency assists local and international clients in the high-net-worth sector with all their prestige property requirements across Australia.
We have combined our databases of luxury lifestyle and agricultural assets to offer our clients a unique mix of different and unusual properties.
We offer the best in class service.
As an independent agency, Cullen Royle has the flexibility to work in a non-biased private advisory role for our clients. We work alongside complementary industry experts to bring the most skilled and creative minds to the table and ultimately provide a ‘best in class’ service.
We look forward to partnering with you and creating more success stories – this is what inspires us to do what we do.
— our team —
— Director —
Deborah Cullen
M: +61 401 849 955
“The longstanding relationships I have with my clients is front and centre of how I work. Trust, discretion and privacy are paramount to how I do business to represent my clients best interest.”
Deborah works mainly by personal referral and repeat business. Having a long and successful history in client facing businesses she understands how important it is to listen and seek to understand exactly what her clients are seeking to find in a property or changes in their portfolio.
Working alongside trusted professionals in the family office, private banking, insurance and accountancy sectors, it is all about striving to achieve the best outcome and advice for her clients and their families.
The joy of working in the lifestyle and experience style properties evokes the art of storytelling on an everyday basis. Each property is different and therefore should be represented in a creative and bespoke fashion. Deborah is always striving for new and cutting-edge ways to engage interest in her properties whether they are through active or passive opportunities.
Working on a daily basis with global partners, she ensures that each property is showcased internationally to seek out the perfect new custodian for each estate, no matter where they currently reside.
With a passion for luxury real estate and in particular country and coastal homes, Deborah enjoys the challenge of buyer profiling to seek out those who might not have considered a lifestyle property purchase yet as well as those on the hunt already. This is a science of sorts and it is an exciting way of working in property in 2020. This year has proven you can never presume to assume where people now want to live and work.
Deborah has over 15 years of experience selling beautiful luxury homes in Sydney and regional areas. She is a fully licensed real estate and stock and station agent.
— Principal —
Richard Royle
M: +61 418 961 575
“I understand that the prestige country and coastal real estate market demands a unique approach, one that caters to the distinctive preferences and lifestyles of our clients. With a deep passion for the country and coast, and an unwavering commitment to delivering exceptional results, I bring a unique blend of experience and knowledge to the table.”
Effective and open communication is at the core of my business. I pride myself on being a skilled negotiator, able to navigate complex transactions with patience and diplomacy. Whether you are a buyer or seller, I believe in giving everyone the highest level of service and professionalism.
For the last 17-years, as a real estate agent, I have been privileged to have represented some of the country’s most prominent country and coastal properties and high-profile clients.
Ultimately, I view my role as more than just a real estate agent; I am a trusted advisor, providing my clients with honest advice so they can make informed decisions.
We love what we do and we look forward to demonstrating that to you.
Penthouse
Brisbane
The bespoke marketing campaign together with the messaging and imagery of our very special home was second to none and resulted in a select group of buyers completely engaging in buying a luxury heritage penthouse in a market that has been subdued but starting to improve.
Mr and Mrs O’Reilly
— At Your Service —
– lifestyle properties –
At Cullen Royle, we represent some of the finest lifestyle properties in Australia. These properties may reside in city, country and coastal locations but all showcase one constant theme. They are luxury in design, architecture and location. They represent family, health and wellbeing and most importantly, they are the emotional centre of our clients lives.
Our clients are high net worths who appreciate properties featuring bespoke architecture, unique and interesting locations and are not bound by any state or country.
Privacy, confidentiality and discretion are the backbone of our business and an essential process of how we work.
In marketing these properties, we ensure that each campaign is bespoke in nature to truly reflect the experience and character of the residence. It is all about engaging storytelling. We work alongside some of the most talented visual storytellers in the marketplace. A strong digital representation is essential as our buyers may be located anywhere in the world. At Cullen Royle we ensure that each property can be seen by an actively seeking audience as well as a passive one.
2020 was the beginning of a new trend with our clients shifting their focus to properties offering a family sanctuary or getaway residence with room to accommodate multiple families.
A new ‘work from anywhere’ lifestyle has provided an opportunity for our clients to assess locations that would have been otherwise considered just holiday destinations for part time stays. Now, everything excitingly is on the table to assess and explore.
– acreage & rural properties –
Cullen Royle was created to enable Richard and Deborah to work independently of corporate and franchise constraints. Our individual clients have expressed a desire for a more personalised and authentic service with an emphasis on detail and commitment from its owners.
Their concerns resonated with us too and we wanted to be able to freely express our client’s assets by focusing on their property’s individual characteristics and uniqueness, without compromise.
We also noticed that a lot of our shared clients had diverse property portfolios which include city and county assets. Our strengths in both of these asset classes are unique in the Australian market and offers our clients a world class platform.
We have combined our extensive experiences and knowledge in selling rural assets and high-end residential properties, which require a high level of bespoke marketing and customer focus to create Cullen Royle.
Richard and Deborah look forward to discussing your requirements or personal projects.